At the 46th AGM of Reliance, many important announcements were made by Mukesh Ambani. Along with this, important changes have been made to the Board of Directors. Nita Ambani has been ousted from the board of Reliance Industries.
Along with this, the responsibility has been given to the new generation of the family. Isha, Anant and Akash Ambani have been appointed non-executive directors on the board. Along with this, a lot of attention will also be given to the business of cold drinks from the Ambani family.
Reliance Engaged In Increasing Cold Drink Production
In fact, since the acquisition of the domestic soft drink brand Campa Cola last year, Reliance Retail has started increasing its production. It plans to introduce it in global markets, including Asia and Africa. Reliance Retail relaunched the Campa Cola brand last year after acquiring it from Pure Drinks Group for Rs 22 crore. This soft drink product has started registering its presence in select markets where it competes with global companies like Coca-Cola and PepsiCo.
Presenting Campa Cola With Indian Flavor
Isha Ambani, Director of Reliance Retail, said, We have introduced Campa Cola with an Indian flavour, and customers have accepted it wholeheartedly. We are increasing its production in the Indian market and working on taking it to the global market. It will start with Asia and Africa.
Partnership On Campa Cola
Reliance Consumer Products, the FMCG arm of Reliance Retail, entered into a strategic partnership with Sri Lanka-based Ceylon Beverage International earlier this year for the production and packaging of Campa Cola. Campa-Cola was a famous soft drink brand before foreign companies like Coca-Cola and PepsiCo entered the Indian market. But with increasing competition in the nineties, it lost its lustre.
