Bharti Airtel has taken a big step to address the growing problem of Spam by introducing India’s first AI-driven, network-based spam detection solution, which will be activated automatically for all Airtel users. The solution sets a new standard of telecom innovation by alerting customers about spam calls and SMS in real-time without the need to download any app or make a service request.
Advanced AI To Address The Growing Threat
Spam calls and messages have been a chronic problem in India, affecting millions of mobile users daily. According to recent industry data, India is among the top countries in the world to be affected by spam calls and SMS, causing many disruptions and privacy risks.
Airtel’s new solution addresses this challenge by leveraging artificial intelligence and machine learning to provide unparalleled protection to Airtel customers.
Gopal Vittal, Managing Director and CEO of Bharti Airtel said, “Spam spam has become a major concern for mobile users, impacting their daily lives and trust in digital communications. Today, we mark a milestone with the launch of India’s first AI-driven spam-free network, which will protect our customers from intrusive and unwanted communications in their lives.”
Innovative Dual-Layer Protection: A Technology First
Airtel’s solution is built on a unique dual-layer protection framework that integrates network-level defences with advanced IT systems. As all calls and SMSes pass through this dual-layer AI shield, the system processes 1.5 billion messages and 2.5 billion calls daily in just 2 milliseconds, equivalent to handling 1 trillion records in real time. This capability highlights the processing power and speed of the AI-driven system, making it one of the most advanced spam detection tools available globally.
Airtel’s in-house team of data scientists developed this proprietary technology last year. It analyses patterns such as call frequency, duration, and sender behaviour to identify communications and classify them as “suspected spam.” The effectiveness of this solution can be gauged from the fact that it has identified 100 million potential spam calls and 3 million spam SMSes every day, setting a new industry standard in the proactive management of Spam.
Proactive Alerts and Protection AgainstSpamicious Links
In addition to identifying spam calls and SMSes, Airtel’s AI system provides additional protection against malicious content. The solution scans SMSes in real-time against a centralized database of blacklisted URLs and alerts users about suspicious links that may pose a security risk. This additional layer of security helps prevent phishing attacks and other digital threats that often go unnoticed.
Further, the tool can detect unusual patterns, such as frequent changes in IMEI numbers, often done in fraud cases. This protects customers and enhances the network’s overall security, making Airtel a leader in the fight against digital fraud.
Setting New Benchmarks In Customer Safety
This approach by Airtel underlines its commitment to improving customer experience through continuous innovation. Airtel is setting a new benchmark for the industry as India’s first telecom operator to bring an AI-driven, network-based spam detection solution that puts user safety and convenience at the forefront in the rapidly changing digital landscape.
This launch solidifies Airtel’s position as a technology-driven market leader focused on building a spam-free, secure, and reliable customer network.
